Why innovators are moving south of Silicon Valley to the booming home of Hollywood
In recent years Los Angeles has become a major force in innovation. Hollywood’s storytelling roots, production expertise and talent pool have intertwined with technology to make LA the biggest gaming, video and AR/VR hub in the world.
Los Angeles is fundamentally different from any other city and a challenging place to navigate, whether you are a tourist or an industry professional. Jodie Hopperton, a leading British media executive, set about demystifying the secret of LA’s innovation success by recording the fascinating stories of top executives from Disney, BAFTA LA, Westfield, Soylent, Riot International and Homeboy industries, as well as the founders of cutting-edge new companies. It focuses on industries that Los Angeles excels in, including media, entertainment, music, gaming, food, health & wellness, retail, transport and aerospace, Jodie interviewed over 100 executives that have made LA their home.
On a journey to the heart of LA’s innovation scene, find out how a 15 year-old boy took a simple family recipe and turned it into a $600 million industry; why your breakfast croissant may have come from an ex-gang member; how a follicly-challenged CEO built a personalised hair colouring company that has taken the world by storm; which company really invented the drive-thru (clue: it wasn’t McDonalds) and why the number 405 can be used as a swear word.
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Showcase your company as an innovative leader in Los Angeles with this gift for clients and colleagues. Los Angeles Reinvented is 248 full-colour pages in a 5.5" x 8.5" format with a velvet matte cover. Books will inlcude your logo on the cover and a personalised foreword.
Jodie Hopperton is a British media executive based in Los Angeles. In a career spanning more than 15 years, she has worked with technology startups in addition to corporate roles with Trinity Mirror and the New York Times. She has also worked with nonprofits such as the World Association of Newspapers and the Global Editors Network.
She lived in Paris, Madrid and London before moving to Los Angeles in 2015, where she founded FORE:media in the belief that Los Angeles has become every bit as inspiring as Silicon Valley – probably more so.
Realising that Los Angeles isn’t an easy city to understand, she wrote this book to demystify it and to convey to the wider world the scale and depth of the innovation taking place here.
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